MUS638   Principles of Music Management   (30 credits)

Description

The module consists of weekly lectures and seminars, each of which is devoted to exploring key principles underpinning successful music management practice. Thus for example seminars will focus upon music policy, digital rights revenues and audience research and engagement. The module will give students the opportunity to investigate the principle(s) of most interest to them in the context of a specific management environment such as the grant-in-aid, independent and global music sectors. The intention of the module is to enable students to broadly identify multiple principles in context and specifically apply one to a chosen specialist area.

Reading List